Leave it to Jell-O to give kids even more incentive to watch it wiggle, see it jiggle, generally play with their gelatin-based food products in the cutest way ever — a brand new new set of six Jell-O Play boxes just launched today.

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There are two LEGO-esque construction kits with building block molds that I imagine will be wildly popular. Especially with those reusable building block trays that easily turn even craft-deficient parents into Pinterest treat board gurus.

Two Jell-O Play cookie cutter kits include cookie cutters in themes like jungle animals and sky — which comes with Berry Blue gelatin packets plus cutters shaped like a kite, a cloud, an eagle, and…a sun. Maybe grab some lemon Jell-O for that last one?

So perfect for camp or school lunches!

Jello-O Play: A new line of edible play kits for kids like this LEGO-esque construction kit | Cool Mom Eats

Jello-O Play: A new line of edible play kits for kids like this Ocean kit kids can build | Cool Mom Eats

Bonus: At Target, you can find 3 different exclusive Jurassic World themed Jell-O Play boxes with “ferocious” cutters.

(That rescue worker sure does look scary! Ha.)

 

Jell-O Play Jurrasic World themed boxes for kids, complete with four cutters

Jello-O Play: A new line of edible play kits for kids like this Jungle animal cookie cutter set| Cool Mom Eats

Jello-O Play: A new line of edible play kits for kids like this sky themed kit with cookie cutters! | Cool Mom Eats

 

There’s also edible vanilla “sand” and chocolate “mud” pudding packs which may honestly just be classic vanilla and chocolate Jell-O pudding, with the addition of edible stickers. It’s hard to stay. But even repackaging pudding as edible mud seems like a clever idea.

Not that kids generally need any sort of marketing spin to finish their chocolate pudding.

Jello-O Play: A new line of edible play kits for kids like this edible chocolate "mud" kit with edible stickers! | Cool Mom Eats Jello-O Play: A new line of edible play kits for kids like edible vanilla "sand" | Cool Mom Eats

They’re supposed to retail for around $5 each according to the PR team, though right now on Amazon they seem to be going for $6.99 apiece. (The Target selection is just $3.99-4.99, so if you have dino lovers in the house your’e in luck.

I know that relative to regular old $.99 Jell-O boxes that’s a lot. The good thing is, once you’ve got those cool molds or cutters, just add your own gelatin. In fact, I’m sure you’re kids will be asking to do that a lot.

Find Jell-O Play eat and play boxes on Amazon for pre-order, and coming soon to select retailers including the Jurassic World Jell-O Play boxes at Target online and in store.